Once you’ve decided that you’re ready to use OER in your course, it’s important to consider your target audience(s).

Considerations

Do you have a primary audience? For example, majors or non-majors.
Does your audience belong to a specific geographic location or ethnicity?
Are there cultural differences you need to consider before creating your OER? (See our Diversity & Inclusion tutorial for help)

Although your OER may be used by educators around the world, you can create it with your local audience in mind. One of the great things about open licenses is that it grants users the right to adapt your work. Because of this, educators in other countries can translate your OER into their native language or add examples relevant to their cultural context.